The program for the 2011 Palm Springs Rodeo is officially in production. Don’t miss your chance to advertise in this year’s souvenir program as we celebrate our third annual event.

This year’s program is sure to be a keepsake for rodeo fans…making your exposure even more valuable! The program will be produced in the popular 5.5” x 8.5” size, on white glossy paper. The program will feature full color throughout—an added bonus for all advertisers .

The 2011 Palm Springs Rodeo Souvenir Program is more than a simple event guide. It is an entertaining and informative guide to the weekend’s events, as well as the gay western and rodeo culture in the greater Palm Springs area. This visually stimulating and informative publication will be distributed to gay and gay-friendly businesses throughout Southern California beginning April 1. Additionally, the program will be distributed complimentary to the 300+ rodeo contestants and volunteers as well as the hundreds of spectators attending the rodeo and festival.

Artwork and payment must be received no later than March 10, 2011